Your support conversations are the best market research you're not reading. With AI, marketing can finally read all of them. Three things we found when we did, and the one trick that made our documentation gap analysis work.
An AI analysis that nobody can push back on will repeat its mistakes every single day. Here is how we added a thumbs-down with a reason, closed label lists and a "decline instead of guess" rule, and why it made our reports trustworthy.
When an AI analyses your social media, it will happily learn from the wrong posts. Paid campaigns, one boosted outlier and averages instead of medians nearly turned our content recommendations upside down. Here is how to keep the analysis honest.